Sports

This is why Sports represents a big part of our engagement framework.

As part of the drive to become the best performing, most trusted and respected consumer goods company in Nigeria, we recognise the important role that teams play in fostering the right relationships and inspiring others to give their best, and no other activity helps showcase this more than Sports. In the light of this, we hold an annual internal sporting tournament called “The Guinness Cup”- helping to build team spirit and camaraderie amongst employees across functions and locations, while promoting a healthy body and mind.

We also ensure our employees participate in the annual Fast Moving Consumers Goods (FMCG) Games – the Nigeria FMCG Games is a platform that brings together employees of the FMCG industry to compete, have fun, bond, network and achieve a healthy work-life balance in a sporting but friendly atmosphere.

Between 2006 and 2008 Guinness Nigeria worked to help these farmers by introducing and disseminating low-cost, high-capacity human-powered water pumps, called Guinness Amfani Pumps, and installing hand-drilled tube wells to increase the versatility of the treadle pumps. We invested N13.2 million in the programme, which was implemented by the American Non-Governmental Organisation, Enterprise Works.

Over an 18-month period, we worked through two growing seasons in three adjacent states in Northern Nigeria (Katsina, Kano, Kaduna), helping farmers to get water up to seven times faster than they used to. These farmers are able to irrigate up to half a hectare of land with a single pump, earning as much as $1,500 during the period, doubling the average annual household income. The project has benefited over 800 farmers and their extended families. It has also contributed about $200,000 to artisans trained to manufacture and distribute the pumps.