Our business success is measured by more than just financial targets. The positive contribution we make to lives, communities and the environment through good business is important to our long-term success.
Guinness Nigeria’s sustainability strategy is fully aligned with Diageo’s global strategy and is underpinned by 3 main pillars; Leadership in Alcohol in Society, Building Thriving Communities and Reducing our Environmental Impact in the communities where we live and work.
Our aim is to be recognised as the best performing, most trusted and respected brand In Nigeria and we understand that to achieve this we need to deliver on our sustainable development commitments. Guinness Nigeria’s sustainability efforts are focused on those areas of society where its business has the greatest impact, such as social responsibility and alcohol, the environment and our social and economic impact in the communities where we operate.
To ensure our efforts in community investment can be as effective as possible, we concentrate on the following areas:
Our sustainability strategy is fully aligned with Diageo’s global strategy and is underpinned by three main pillars: Leadership in alcohol in society, Building thriving communities and Reducing our environmental impact. Other areas of social and environmental impact include the Guinness Eye Hospitals, our Undergraduate Scholarship schemes and our flagship Water of Life initiative.