Our values

Our values are a critical element of our corporate strategy – influencing the way we work, every day and everywhere.

Our Values


Celebrating life every day, everywhere.


To be the best performing, most trusted and respected consumer products company in Nigeria.


Our five values

We are passionate about customers and consumers. Our curiosity, customer and consumer insights drive our growth. We care for our brands. We're courageous in pursuing their full potential. We're innovative, constantly searching for new ideas that drive growth, developing them across our business.

We give ourselves and each other the freedom to succeed because this fosters an entrepreneurial spirit. We trust each other; we're open and challenging. We always function as a team – when we're together and when we're apart.

We are proud of what we do and how we do them. We act sensitively with the highest standards of integrity and social responsibility. We enjoy and benefit from diversity.

We strive to be the best– we are restless, always learning and always improving. We constantly set high standards and then try hard to exceed them. We deliver results, win where we compete and celebrate our successes.

We value each other– we seek and benefit from diverse people and perspectives. We strive to create mutually fulfilling relationships and partnerships.