Gráinne Wafer is a global business leader known for strategic interventions that drive transformational performance outcomes.
She joined Diageo Ireland as Head of PR/Sponsorship Manager in 1997 and has worked across markets and in different capacities for over 26 years. She has worked as Marketing Director Guinness & Smithwicks; Innovation & Spirits Marketing Director Ireland; Innovation Commercialisation Director, Europe; G lobal Marketing Director: Guinness; Global Brand Director Baileys & Roe and Co. R&A Baileys Board Director; Global Brand Director, Guinness. & Malta Guinness. She is currently Diageo’s Global Director for Beer, Baileys and Smirnoff.
She is a passionate advocate for inclusion and diversity and the Diageo leader of progressive marketing: representative for both the World Federation of Advertisers Inclusion and Diversity Taskforce and the United Nations UN-stereotype Alliance which seeks to eradicate harmful gender-based stereotypes in advertising.
She has Bachelors degree in English & German and a Masters degree in Modern English & American Literature UCD.
She was appointed to the Board as a Non-Executive Director with effect from the 25th of January 2023
Married with two children, Gráinne loves gathering friends and family together for food, conversation and celebrations.