To be the most exciting and effective consumer marketing organization on the continent.
Our Role within Guinness Nigeria
We believe we are the eyes and ears of Guinness Nigeria and our primary role is to lead the growth of our business through brands with rigor and flair in equal measure. Our accountability is to deliver this through deep understanding and translation of the opportunities that we see in our external environment, building and growing purpose-driven, iconic brands in order to embed them in our consumers’ lives sustainably. The department is headed by the Marketing and innovation Director, and is clustered into priority portfolio objectives, innovation and is supported by a specialist consumer connections unit.
1. Brand Groups
iii. Spirits & Ready to Drink
iv. Adult premium Non- alcoholic drinks
3. Consumer Connections & Planning Unit – A service team of professionals in consumer planning, media as well as influencer & advocacy (PR) with specialist skills to support the brand teams from strategy to execution.
Our Team is a melting pot of diverse talent who are future facing and deeply collaborative. As brand and business owners our collective objective is to own the delivery of tangible and measurable commercial performance and pride ourselves in building strong sustainable brands and programmes to support the delivery of stakeholder value. The energy that is inherent in the Diageo purpose of celebrating life every day and everywhere and the diversity of our portfolio from assessable to super premium makes working in Guinness Nigeria marketing one of the most fun teams to be a part of.