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In society

Our business success is measured by more than just financial targets. The positive contribution we make to lives, communities and the environment through good business is important to our long-term success.

Guinness Nigeria’s sustainability strategy is fully aligned with Diageo’s global strategy and is underpinned by 3 main pillars; Leadership in Alcohol in Society, Building Thriving Communities and Reducing our Environmental Impact in the communities where we live and work.

Our aim is to be recognised as the best performing, most trusted and respected brand In Nigeria and we understand that to achieve this we need to deliver on our sustainable development commitments. Guinness Nigeria’s sustainability efforts are focused on those areas of society where its business has the greatest impact, such as social responsibility and alcohol, the environment and our social and economic impact in the communities where we operate.

Our sustainability strategy is fully aligned with Diageo’s global strategy and is underpinned by three main pillars: Leadership in alcohol in society, Building thriving communities and Reducing our environmental impact. Other areas of social and environmental impact include the Guinness Eye Hospitals, our Undergraduate Scholarship schemes and our flagship Water of Life initiative.

2016 Sustainability Report (13.8MB)

2017 Sustainability Report

2018 & 2019 Sustainability Report

2019/2020 Sustainability Report

2021 Sustainability Report

2022 Sustainability Report


To ensure our efforts in community investment can be as effective as possible, we concentrate on the following areas:


Responsible Drinking

We are proud of the role our brands play in the lives of so many Nigerian people but we also acknowledge that excessive or inappropriate patterns of alcohol consumption may cause health and social problems.

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For over 10 years, Guinness Nigeria’s learning for life programme has provided a platform for the Company to support youth development across its host communities in Lagos and Edo states.

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Guniness Eye Test


More than 50 years ago our company recognised the urgent need for improved eye care and healthcare delivery in Nigeria

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Skills for Life

Our Skills for Life programme is an extension of our Water of Life initiative and enables farmers to irrigate their farmland and increase their capacity and income.

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Guinness Sport (1)


We know that a healthy mind and a healthy body go hand in hand.

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Water of Life

As part of​ Diageo's wider Water of Life programme, we have established several mini-water works to provide access to clean drinking water and reduce our environmental impact.​

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