Our Values

Our Purpose:

Celebrating life every day, everywhere.

Our Vision:

To be the best performing, most trusted and respected consumer products company in Nigeria.

Our values:

Our values are a critical element of our corporate strategy – influencing the way we work, every day and everywhere.

We are passionate about our customers and consumers – our curiosity and consumer insights drive our growth.  We cherish our brands; we are creative and courageous in pursuing their full potential. We are innovative, constantly searching for new ideas.

We value each other - we seek and benefit from diverse people and perspectives. We strive to create mutually fulfilling relationships and partnerships.

We give ourselves the freedom to succeed – we trust each other, we are open and seek challenge, and we respond quickly to the opportunities this creates.

We are proud of what we do and how we do it – we behave responsibly with the highest standards of integrity.

We strive to be the best – we are always learning, always improving. We set high standards, we stretch to exceed them and we celebrate success.

Every year, Guinness Nigeria conducts an employee values survey, exploring how our values are being demonstrated individually and across the company.