At a thrilling event held today, 17 May 2012, at The Darlington Hall, Lagos, Guinness Nigeria PLC officially launched Malta Guinness Low Sugar, a new lower sugar variant of the nation’s favourite Malt drink.  This new variety has been developed in response to the growing demand from consumers across Nigeria for a great tasting, lower sugar variant of the nation’s number one malt drink to satisfy the desire to lead a healthier lifestyle.
With a great taste and no compromise on quality, Malta Guinness Low Sugar will be a drink of choice for those who care about their health and wellbeing and follow a healthy lifestyle regime, but still want the refreshment and top of the world goodness, energy and vitality that Malta Guinness provides. With a recommended retail price of N100 for a 330ml bottle or can, new Malta Guinness Low Sugar will be available in stores and bars across Nigeria from today, 17th May.

Mr Devlin Hainsworth, Managing Director of Guinness Nigeria PLC said:  “We know that people across the country love our classic Malta Guinness.  Today’s launch of Malta Guinness Low Sugar is not a replacement to the country’s number one malt drink, but an alternative offering for those people that want a lower sugar beverage that still tastes great.

“We have seen that there are an increasing number of people in Nigeria who are becoming more health conscious when it comes to diet and exercise, and Malta Guinness Low Sugar will meet the demands of a lower sugar alternative on the market while still giving the same goodness of their favourite malt.”

Earlier this week, Guinness Nigeria PLC also announced that Arsenal Football Club has chosen Malta Guinness to be the Official Malt Drink of the club in Nigeria for the next three years.  As part of the partnership, new Malta Guinness Low Sugar will be the Official Malt Drink of the Arsenal FC tour in Nigeria in August this year.

Guests at the event were thrilled to view specially recorded messages from Arsenal Football Club. Head of Global Partnerships, Vinai Venkatesham, said: “We have a huge following in Africa, and Nigeria in particular. We are looking forward to working with Malta Guinness and Guinness Nigeria to connect with our many millions of fans in the region during the tour and beyond.  To kick off our partnership, we are delighted that new Malta Guinness Low Sugar will be the official malt drink of our tour in August.”

Arsenal FC Club Captain, Robin van Persie delighted guests with a special pidgin message urging fans to get ready for their arrival.